The primary challenge in this project was to ensure that all websites had a consistent brand and look while being unique in their content offerings. The main website, in particular, required the development team to ensure that all forms were integrated with Hubspot CRM, making sure that all leads were correctly routed to the right places. The custom elements on the website also posed a challenge, which required the team to push their skills to ensure that they performed as expected.
With the rebrand, the main focus was on the insights section, which included multiple blogs, a glossary of terms, and a podcast library. The challenge here was to make sure that the section was easy to navigate on the front end and manageable in the backend, as a lot of content would be uploaded to the site by the client.
The Japanese site added another challenge of ensuring that the content could be translated into Japanese and still layout correctly while making sure that small adjustments to the font sizes did not add technical overhead to maintaining both sites.
Finally, the microsites required a unique set of custom designs, event pages, and custom elements, making sure that they maintained the core brand while being different from each other.