Istari.

The Challenge.

The primary challenge in this project was to ensure that all websites had a consistent brand and look while being unique in their content offerings. The main website, in particular, required the development team to ensure that all forms were integrated with Hubspot CRM, making sure that all leads were correctly routed to the right places. The custom elements on the website also posed a challenge, which required the team to push their skills to ensure that they performed as expected.

With the rebrand, the main focus was on the insights section, which included multiple blogs, a glossary of terms, and a podcast library. The challenge here was to make sure that the section was easy to navigate on the front end and manageable in the backend, as a lot of content would be uploaded to the site by the client.

The Japanese site added another challenge of ensuring that the content could be translated into Japanese and still layout correctly while making sure that small adjustments to the font sizes did not add technical overhead to maintaining both sites.

Finally, the microsites required a unique set of custom designs, event pages, and custom elements, making sure that they maintained the core brand while being different from each other.

The Solution.

The team worked closely with Istari’s in-house designer to ensure that all design elements were accurately translated into fully functional websites. All the websites were built with a focus on responsiveness across all devices, easy navigation, and integration with Hubspot CRM. The team made sure that all the custom elements and forms on the main website were integrated with Hubspot CRM, ensuring that all leads were correctly routed to the right places. The insights section was made easy to navigate on the front end and manageable in the backend, ensuring that content could be uploaded with ease.

The Japanese site was built with a focus on ensuring that the content could be translated into Japanese and still layout correctly while maintaining the same font size, ensuring that there was no technical overhead in maintaining both sites.

Finally, the microsites were built with a focus on maintaining the core brand while having custom designs, event pages, customisable Hubspot forms, and plenty of custom elements.

The Results.

The close collaboration between the development team and Istari’s in-house designer resulted in fully functional websites that accurately translated all design elements.

The sites were built with a focus on responsiveness across all devices, easy navigation, and integration with Hubspot CRM. The main website, rebrand, and microsites maintained the core brand while being unique in their content offerings, making it easy for users to find the information they needed.

The insights section on the main site was easy to navigate on the front end and manageable in the backend, ensuring that content could be uploaded with ease.

The Japanese site maintained the same font size while ensuring that the content could be translated into Japanese and still layout correctly, ensuring that there was no technical overhead in maintaining both sites.

The quick turnaround of all the projects, despite the considerable coordination required between the development team and Istari, resulted in some of the team's best work to date.